A milestone in the transformation came on Monday with the removal of letters spelling 'Bally's' from the outside of the hotel-casino.īALLY'S REBRANDING: Bally's hotel-casino to rebrand as Horseshoe Las Vegas in multi-million dollar renovations LAS VEGAS (KTNV) - Seventy years after the first Horseshoe Casino emerged in downtown Las Vegas, the historic Horseshoe Casino is making a comeback - this time, at the center of the Las Vegas Strip.īally's Las Vegas Hotel & Casino will re-brand to take on the historic Horseshoe name, Caesars Entertainment announced.
